Resume for Brandon Weekes

PROFESSIONAL SKILLS & EXPERTISE

• Assist organizations in refining business processes that guide delivery of products/services to target audience
• Perform brand/marketing audits to best align organization direction with mission, goals, and objectives
• Organize marketing strategies, keeping brand consistent messaging across all channels and interactions
• Develop customer journey strategy—creating awareness along touch-points within marketing, sales, and delivery
• Align marketing opportunities considering budget, personnel, time and other constraints
• Build digital and traditional campaigns through direct, mail, email, paid, print, social, web, etc.
• Gather and analyze web data to inform and create communication strategies
• Conduct market research: focus groups, industry/competitor analysis, interviews, surveys, journey mapping, etc.
• Manage product/projects through concept to delivery; managing vendors, internal teams , and business partners
• Mentor and train teams over a broad spectrum of projects
• Presenter to various groups on the subjects of branding, business management, leadership, and productivity.

PROFESSIONAL EXPERIENCE

Marketing Director & Project Manager Hales Creative Jun 2016 – Present

Provide expertise in developing the marketing strategy for both Hales and its’ clients. Regularly consult with clients, gather and analyze data, perform brand and marketing audits, create marketing strategy, design complete customer experience, and develop mix of channels and marketing tactics. Project manager on client projects in web design and development, SEO/SEM, analytics, content direction, social media, email, and other tactical implementations of strategy. Design and build client websites.

Owner, Business and Marketing Strategist Limeade Stand Jan 2014 – Aug 2016

Assisted the planning, development, and execution of client’s business, marketing, and sales initiatives. Primary responsibility was to facilitate growth and generate revenue through a comprehensive plan improving the complete customer experience/customer journey—increasing brand loyalty and recognition, attaining a competitive advantage, and turning customers into loyal clients and referral sources.

Product Manager AboveTraining Dec 2013 – Oct 2014

Negotiated contracts with government agencies to use our platform to manage their state continuing education requirements for licensed professional contractors. Established the customer journey from government agencies, through training recourses, and back through government licensing within our platform. Negotiated with online education providers (360 Training, RedVector, and others) to provide the CE courses within our system and as required by our agreements made with the state governing agencies. Led quality assurance efforts for web-based solutions and coordinated with the development team to solve technical issues and concerns of clients.

Owner, Operations, & Marketing Director Four Trees Mar 2005 – Oct 2014

Started, managed, and then sold the business after 9 successful years. Grew the company and gained insight into all areas of business, including complete customer experience, marketing, business development, client referrals, operations, and team management. Built strong customer relations.

EDUCATION

PhD in Career and Technical Education Utah State University Apr 2025

Graduate Student

Masters of Business Administration Utah Valley University Aug 2014

Beta Gamma Sigma

B.S. Business Management Utah Valley University May 2005

Graduated Cum Laude

VOLUNTEER SERVICE

Board Member—Technical & Marketing Director LDSPMA Aug 2016 – March 2021

Board Member—President & Marketing Chair UVU MBA Alumni Assoc. Jun 2015 – Jan 2019

CODING LANGUAGES

HTML

CSS

PHP

JavaScript (basic)

SQL

brandon@bcweekes.com

Social: @bcweekes

SOFTWARE

Adobe Photoshop, InDesign, Illustrator, XD

IBM SPSS

Tableau